Understanding and Preventing Fraud in Salesforce B2C E-Commerce

E-commerce fraud has been a concern since the inception of online shopping and has persisted for decades. With the advent of the Internet and online transactions, opportunities for fraudulent activity emerged almost immediately. However, the scale and sophistication of e-commerce fraud have increased significantly alongside the growth of online shopping. Juniper Research estimates that between 2023 and 2028, merchants will lose over $362 billion globally due to such fraud. By 2028, the annual impact is expected to rise to $91 billion.

In 2005, a company named Demandware launched the original platform. In 2016, Salesforce acquired Demandware and subsequently renamed it Salesforce Commerce Cloud. Commerce Cloud is a cloud-based platform that enables businesses to create and manage online stores. It provides customers with a seamless shopping experience across various channels, including mobile, social media, and in-store. The platform helps businesses boost their e-commerce revenue by offering features such as personalized product recommendations, a streamlined checkout process, and integrated marketing tools.

Many organizations choose to develop custom applications for Salesforce B2C to better meet their business needs and enhance the customer experience, despite the platform’s popularity and scalability. However, creating these applications often introduces inherent vulnerabilities that can go unnoticed, especially when the developers lack expertise in application security.

Ecommerce fraud on Salesforce Commerce Cloud can involve various tactics like account takeovers, credential stuffing, fraudulent order placements, price manipulation, and web scraping, where malicious actors exploit vulnerabilities in the platform to gain unauthorized access and steal customer information or make fraudulent purchases, often using automated bots to bypass security measures.

Threat actors can exploit Salesforce Commerce Cloud by way of the following vulnerabilities:

  • Weak Password Policies: If the platform allows the use of weak passwords, attackers can easily guess them or use brute-force methods to gain access to accounts.
  • Insufficient Validation: A lack of thorough validation checks on billing addresses, phone numbers, and credit card details may allow for fraudulent purchases.
  • Unsecured APIs: Unprotected application programming interfaces (APIs) can lead to unauthorized access to sensitive customer data.
  • Poor Fraud Detection: The absence of advanced fraud detection tools, such as machine learning algorithms, can make it difficult to identify suspicious activities.

How DigitSec Mitigates Risk and Fraud for Salesforce B2C Commerce Cloud

DigitSec Enhanced Fraud Detection and Prevention Features for Salesforce B2C:

  • Access management across multiple SFCC tenants helps identify outdated accounts, which can prevent both internal and external security breaches.
  • Auditing permission assignments helps identify overly permissive roles assigned to users within your organization with risky permissions, such as WebDAV, payment processing, order management, and user management, particularly for non-admin users. This is crucial for preventing internal compromises.
  • Cross-site Scripting (XSS) protection safeguards against malicious code injection, preventing XSS attacks aimed at your business.

DigitSec Enhanced Security Features for B2C Commerce:

  • Customizable massive download events can detect and categorize over 20 significant export activities, helping to prevent data exfiltration and proactively assess and mitigate risks.
  • Analyze the risk associated with critical third-party applications, such as supply chain management and other business-critical integrations for your business.
  • Elevate your fraud prevention and detection efforts by uncovering internal and external fraud linked to promotions and coupon codes. Our advanced methods focus on identifying unusually high discount codes, allowing you to safeguard your business and maximize profitability.

DigitSec works with Sitegenesis and B2C Commerce Storefront Reference Architecture (SFRA). It integrates with common DevOps tools such as GitHub, BitBucket, GitLab, Azure DevOps, JIRA, Copado, and more.

DigitSec’s integration with Salesforce Security Center allows users to organize permissions and controls into a user-friendly dashboard. The single view provided by Salesforce Security Center helps organizations enhance compliance and improve security by offering awareness, insights, and actionable options.

To learn how to identify, correct, and mitigate risks in your Salesforce B2C Commerce Cloud application development, visit us at www.digitsec.com or email us at info@digitsec.com.

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Picture of Byron Rashed

Byron Rashed

Mr. Rashed has marketed products, solutions, and services for network hardware and software, SaaS, sustainability, application security, and Dark Web operatively sourced threat intelligence organizations. As Vice President of Product Marketing for DigitSec, he is responsible for GTM marketing and PR functions and is part of the senior management team.

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