
Many retailers rely on Salesforce B2C Commerce Cloud to conduct their business and enhance the purchasing experience for customers. This platform is scalable and flexible, allowing for personalized shopping experiences. It integrates seamlessly with the Salesforce ecosystem and provides a rapid time-to-market.
E-commerce has transformed the shopping landscape by offering convenience, variety, and accessibility. However, the rise of online shopping has also led to increased concerns about e-commerce fraud for both businesses and consumers.
Organizations must recognize the risks in custom B2C application development and implement strong prevention strategies to safeguard online transactions and maintain trust in the digital marketplace.